Snapchat has been around since 2011 and is consistently adding new features and updates to entice and engage users. However, many brands are still weary of using the platform for advertising and promotion.
Snapchat generates 10 billion+ daily video views and reaches 41% of all 18-31 year-olds in the U.S. on any given day. As the most active social network behind Facebook, Snapchat is worth a second look. Snapchat Geofilters are an excellent, cost-effective way for brands to ease into the Snapchat world.
Snapchat Geofilters are overlays for “Snaps” that can only be accessed in certain locations at specific times. Businesses and individuals are able to purchase On-Demand Geofilters (inexpensively) for an event, business or location, and incorporate brand logos and trademarks. Snapchat has a variety of pre-made graphics for purchase, or you can commission a designer or agency to create one.
Geofilters can be created for events, trade shows, product launches, weddings, fundraisers, sporting games, community events, holidays, landmarks and more. When people attend your event, snap a photo or shoot a video and swipe left or right, they will find your custom Geofilter and have the option to attach it to their Snapchat.
We’ve created Snapchat Geofilters for several of our clients, including Morris Inn and the This Time Tomorrow Foundation (TTTF). Morris Inn uses them for Notre Dame football games to increase brand awareness and add a fun element to their hotel. We recently created a specific Geofilter for the TTTF Annual Storyteller’s Gala for attendees to use while biding on auction items and enjoying live music and performances. The Geofilter views and uses are trackable and insights are simple to obtain.
Snapchat users look for Geofilters everywhere they go and enjoy finding new, creative overlays for their pictures and videos. An easy and inexpensive way to reach your target audience in a creative way, Geofilters are the perfect introduction to the wonderful world of Snapchat.