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Serving more than 20,000 members and nearly 11,000 funeral homes, the National Funeral Director’s Association is a trusted leader, a beacon for ethics and the profession’s strongest advocate. When they approached z2 about a marketing campaign with a focus on funerals, we were intrigued to say the least. 

The problem is, people don’t think about funeral services the way they used to. Instead, they're gravitating to alternative events and services. We saw this as an opportunity to remind people about the role the funeral ceremony plays in helping those left behind deal with their emotions and to honor the special person they lost. We created a captivating TV campaign that addresses some difficult issues, but ultimately reminds us that every life deserves to be remembered. 

Wayward Friend
My Best Friend
My Dad
My Daughter
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