Morris Inn, the only hotel located on the legendary University of Notre Dame campus, has hosted visitors for generations, and recently earned the prestigious AAA Four Diamond status.
When the hotel underwent a significant renovation and expansion, z2 was asked to create a brand that communicated its unique spirit and its support of the University’s academic mission. Through print, collateral, TV, radio, photography, digital, social media and public relations, we developed an integrated campaign that showcased "a higher degree of hospitality."
What we say is of equal importance to how it is said. This is our opportunity to bring our Brand DNA to life.
It’s how we prove we are Approachable. Memorable. Real.
We may say different things to different audiences at different times — a Notre Dame alum might not have the same priorities as a business or leisure traveler, and vice versa. What will remain constant is our goal of communicating that Morris Inn delivers a Higher Degree of Hospitality.