Known as a world-class institution of higher learning, the University of Notre Dame also has long been a popular destination for weddings, meetings and gatherings of all kinds. When the University sought to create a division dedicated exclusively hospitality and event management, z2 was eager to help build a brand worthy of the Notre Dame name.
Thanks to a positive existing relationship built through our strategic branding work on Notre Dame’s Morris Inn, we were asked to lead the creation of this new entity’s brand. We conducted benchmark research, developed names, logos and a general brand look, built creative platforms and ultimately helped launch ExperienceND.
In the years since launching, we continue to work closely with ExperienceND, developing messaging and sales tools, shooting and editing video and photography, providing social media support and more.