Empower Credit Union is a financial institution serving the greater Milwaukee area with a variety of loan options, accounts for saving and investing, and other banking solutions. It was founded in 1914 to serve employees of the local power company, and extended its offerings to the public in the early 2010s.

z2 brought the full arsenal to help establish the company's new identity. Our work included extensive research and the development of a new brand, complete with a vibrant color palette, eye-catching imagery, and a tagline that truly empowers their members: "Do What You Love." We continue to support the brand with social media, digital ads, pre-roll video campaigns and more.