Avidity Science is a leader in water purification systems and equipment for scientific and healthcare facilities. Since 1969, it has built a leadership position in the laboratory research market.
In the midst of a company reorganization to strengthen its global reach, z2 partnered with Avidity to develop an impactful brand identity that balanced approachability and expertise. Deliverables of the new brand included:
• New logo
• Strategic color palette
• Printed sales & marketing materials
• Video series
• Creative messaging