W238 N1645 Rockwood Drive
Unit A
Waukesha, WI 53188



262 523 3900

© 2020 z2

Avidity Science is a leader in water purification systems and equipment for scientific and healthcare facilities. Since 1969, it has built a leadership position in the laboratory research market.


When the company reorganized to improve its global reach, z2 helped develop an identity that balanced approachability and expertise. Brand deliverables included a strategically developed color palette, new logo, print materials, a series of videos, and creative messaging.